TikTok Subcommunities: Niche Communities For Brands To Know

TikTok is an extensive digital landscape that has a great variety of niches. As the audience for a few niches is enormous, they formed a subcommunity on TikTok. They own a custom hashtag to indicate their presence and find more like-minded TikTok users like them. This article is a deep dive into such TikTok subcommunities. Make sure you have a growing mindset to read this, for it will open unknown gateways for flourishing. Furthermore, you can use tools like TikTok counter to analyze the efficacy of each creator or brand that has tapped into the popularity of these sub-communities. 

What are TikTok Subcommunities?

TikTok subcommunities are groups of TikTok users who share information about a particular niche through TikTok content. Apart from being informational and educational, it also includes relatable stuff, funny videos, sarcasm, parodies, and puns. Tapping into the subcommunities to create content can be an effective way to reach an extended audience. This is why brands need to know all the popular TikTok subcommunities. It can help them find their target audience all at the same time. 

For example, if a cafe owner wants to expand their reach, they can invite readers for a workshop. They can tap into BookTok, one of the top TikTok subcommunities. This can get them lots of reception. Hence, the workshop will be a success.

Niche TikTok Subcommunities For Brands To Know

Here are the top TikTok subcommunities for brands to know. Find where you belong and leverage its popularity to reach more new audiences. A fresh audience means more new profile videos and open gates to generate leads. So, no more waiting! Here is the list.

• BookTok

• Sustainability

• ASMR 

• MoneyTok or FinTok

• DIY

• Spirituality

BookTok

BookTok is one of the oldest TikTok subcommunities. They consist of book enthusiasts who have a flair for finding new books to read, and lots of recommendations go around in these sub-communities. So, if you are a writer or a publisher, you need to check out this sub-community in TikTok. You can find how newly released books perform. Also, you can know the expectations of the audience. You can build high-quality leads if you tap into it with useful promotional videos. 

Sustainability

Sustainability is a crucial topic for this generation to discuss. With the increase in global warming, sustainability is essential to save the planet. Environmental activists on TikTok use the platform to talk and spread awareness. Many people share how they are sustainable by avoiding certain things and adapting to certain things. This has inspired a lot of them. Furthermore, many think that sustainability is difficult and expensive. Also, many others are lethargic about what a single man could change. The videos in this TikTok subcommunity prove them wrong and spread the right kind of awareness. 

ASMR 

The ASMR videos on TikTok are aestehticlay pleaing to the eyes and ears. These ASMR videos are from different niches. Thus, the prospects are vast. You can use the ASMR video to entice the audience to look into your product. TikTok generally loves aesthetically appealing videos. As the number of ASMR creators is flourishing, brands need to consider starting to think of influencer marketing within this particular niche. This niche is also popular across many social media platforms and is great for cross-posting. They are ripe with growth opportunities and can foster good brand partnerships. 

MoneyTok or FinTok

MoneyTok or FinTok are essentially built around the tactics to earn passive income or manage one’s finances. People are concerned about their finances with the increase in the cost of living globally. So, it is the right time to join this subcommunity in TikTok. They have insights into setting up passive incomes, failure stories, success stories, and pieces of advice from experienced ones. 

DIY

DIY, abbreviated as ‘do-it-yourself,’ is a niche where all the hacks and tips are pooled together. You can find art and craft works that make your daily life easy. This is the way you could make your life easy. Use the TikTok counter app to analyze the fame it can bring to an account. Furthermore, as a brand owner, you could show how to use your product to solve a day-to-day problem. The more simple it is, the more efficiently it will reach people. The informational and problem-solving nature of your content can help induce website clicks, profile visits, and even conversions. 

Spirituality

Spirituality is a popular topic discussed on TikTok. The hashtag #witchTok has millions of followers, indicating how much TikTok users love this. Endorsing is strictly prohibited. Sharing knowledge is highly encouraged. Moreover, this niche has a lot of information about positive aura, crystals for each purpose, and meditation. Mental well-being is also a major theme in this sub-community. They support therapies and give out tips to improve mental well-being. 

The End Note

It is evident that these subcommunities mentioned above have the potential to grow any brand. Tapping into relevant subcommunities on TikTok can open a broad gateway for brands. Try to brainstorm what TikTok subcommunity would suit your business better and create content to reach that subcommunity. Tap into its fame and gain ultimate benefits.