Saudi Arabia Cosmetics Market: Product Categories

Everyone wants to be pretty, including people in Saudi Arabia. Cosmetics can help people to feel prettier and more confident. Therefore, cosmetics are essential for many people who want to feel and look better. Consequently, there has been a surge in Saudi Arabia cosmetics market. According to a research firm, GMI Research, Saudi Arabia cosmetics market size has seen substantial growth due to the increased awareness among its population to elevate personal appearance and the growing reach of social media.

The country has seen more freedom towards women’s rights as women are allowed to express themselves in many ways, including by using cosmetics. Not only for personal expression, but cosmetics are also good for skin health, especially skincare and other personal care products. They can clean and protect the skin and also shield the skin from UV radiation. They can also work as an anti-aging. In addition, psychologically cosmetics can help people to feel more confident and positive about themselves which can elevate their mood.

Product Categories

Cosmetics can be segmented into several product categories.

1.    Baby products

Not only for adults, but babies also need makeup and skincare. This can include baby oils, lotions, and cream. There are also baby powders and baby wipes. In the bath preparations, the products include shampoo to baby bath.

2.    Eye makeup

Good eye makeup can contribute a lot to someone’s appearance. The products can include eyebrow pencils and eye shadows. There are also mascaras, false eyelashes, among others.

3.    Bath products

When we are taking a shower or bath, we need some products to optimize the moment. That involves shampoo or soap. We can also include bubbly bath soaps and body scrubs.

4.    Fragrance

Fragrance is also important to keep us confident and is an important aspect of personal grooming. Not only perfumes, but it can also include colognes and other fragrance products.

5.    Hair products

Hair is an essential part of our body thus it should have a proper treatment as well. Some hair products include shampoo and hair conditioners. Additional hair treatment can include hair serums, hair colorings, among others.

6.    Makeup

Makeup is the most popular cosmetics products category. That includes anything that we put on our face. In the complexion, there are foundation, powder, or concealer. There are also other categories for eye makeup and lip products which can enhance the overall makeup look.

7.    Skincare

Not only to improve appearance, but it is important to take care of the skin. Several essential skincare products include moisturizer and sunscreen. Another skincare products are toner, face masks, and other skin treatments.

Tips on Choosing Cosmetics

Before choosing your cosmetics, there are several things that you must consider.

1.    Know your skin type

Make sure your skin can use the products. If you choose the wrong cosmetics that are not suitable, it can cause the products not working well or trigger skin irritation.

2.    Find out the ingredients

Cosmetics can contain various ingredients, from the safer to the dangerous ones. Pregnant women also should be cautious, as the ingredients can affect their baby. Meanwhile, safer ingredients include natural components such as coconut oil or olive oil.

3.    Aware of the brand’s reputation

Better safe than sorry. When choosing cosmetics products, make sure that we are aware of the brand’s reputation to guarantee safety and quality. You can also look at the return policy and other benefits that the products offer. Some brands also claim to be cruelty free and hypoallergenic, if that is your preference.

4.    Look for the reviews

We cannot know the product quality before we try it, unless we look for the reviews. It can be from the internet, social media, or from people we know. By searching for reviews, we can evaluate the products and get some heads up before trying it ourselves.

5.    Pay close attention to the impact

After we try the cosmetics, make sure to monitor the impact on our skin. Whether it gives irritation or other discomforts. You should stop using the product in case negative impacts occur.

Market Challenges and Opportunities

Cosmetics market face several obstacles and opportunities in Saudi Arabia. As there are innovations in the industry, we can expect to see more variation of products launched in the country. The expansion of women freedom can also further boost the growth of this market. The exposure and wider reach of social media can increase the interest in buying cosmetics products among the consumers.

However, as there are still religious reasons for not using cosmetics among women, the growth of cosmetics market in Saudi Arabia can be limited. Many people still believe that women should not wear cosmetics for several reasons, such as it becomes haram if it is used to attract someone with the makeup. The high price for several products, limited availability, and supply chain disruptions can also further hinder the development of Saudi Arabia cosmetics market.